Deliver your latest features, bug fixes, and announcements through Instagram-like story videos that captivate your users
Modern updates are…
⏱️
Timely
Users crave real-time updates without having to search through endless release notes
👀
Engaging and Visual
Updates should feel like browsing your favorite social feed — not reading a manual
🎯
Concise
Deliver the right amount of detail in a format that’s both appealing and easy to digest
👆
Interactive
Encourage feedback, questions, and interactions with your updates
… and we can help with that
40%
Faster activation
Real-time updates reduce the delay between announcement and usage, getting features into users' hands sooner
2x
Engagement boost
Visually compelling update stories drive more in-app interactions, keeping users actively involved
1.5x
Better comprehension
Concise update narratives help users quickly understand new features, reducing confusion and support queries
25%
More feedback
Interactive elements like polls and CTAs boost user participation and provide valuable feedback
Software products
Keep your users hooked with interactive updates and gamified content that makes staying informed fun.
Software products
Show off the best of your offerings with dynamic in-app Stories that captivate users and drive revenue.
Software products
Deliver hyper-relevant content, from exclusive offers to birthday surprises, ensuring every user feels valued.
Who's it for
🧩
Multi-Feature Products
Ensure each feature gets the spotlight it deserves as your product grows
🚀
Startups Shipping Fast
Keep early users aligned with rapid iterations and new value being released weekly
📚
Documentation-Heavy Products
Turn release notes into interactive content users actually consume
🎮
Consumer Apps & Games
Share new features, content drops, or system updates in a format users already love
📲
Mobile Apps
Deliver updates directly in-app without relying on app store releases or push notifications
🏢
Marketplaces
Communicate product changes to both supply and demand sides without friction
🧰
Digital Services
Keep clients in the loop on new capabilities, updates, and improvements to your services
🔌
Integration Hubs
Keep users up to date with changes across APIs, add-ons, and third-party tools
You get this…
Instagram-like stories within your web or mobile app
…with this
A few lines of code
Story management
Manage every aspect of your stories in one place, from creation to publishing.
Scheduling
Schedule stories to go live at specific times and set expiration dates for temporary promotions or announcements.
Analytics
Track story views, completion rates, and click-throughs with real-time metrics.
Segmentation
Segment users based on behavior, demographics, or app activity to deliver tailored stories to the right audiences.
Interactions
Add buttons, polls, CTAs, and swipe-ups directly in stories to drive user actions.
AI generation
Use one of our integrations to generate stories from text and speed-up production further.
Multi-format
Seamlessly incorporate images, short videos, and GIFs into stories to diversify content.
Cross-platform
Deploy stories that look and feel consistent on iOS, Android, and web platforms.
Flexible options for both minimal or extensive use
Free
$0
1,000 views per month
3 stories
1 widget
Coolstory branding
Community support
Starter
$99
/mo
100,000 views per month
Unlimited stories
1 widget
Whitelabel
Email support
Pro
$499
/mo
1,000,000 views per month
Unlimited stories
Unlimited widgets
Whitelabel
24/7 Priority support
Enterprise
Contact us
Unlimited views
Unlimited stories
Unlimited widgets
Whitelabel
24/7 Priority support
Frequently asked questions
Why use short videos for updates?
Because nobody reads release notes. Vertical videos grab attention, explain what's new in seconds, and feel intuitive — just like the content users already engage with on social platforms.
Where do these videos appear?
How is this better than tooltips or banners?
Can I personalize updates for different users?
Can I schedule videos in advance?
How do I track performance?
Can I run promotions or discounts in my Stories?
What if I don’t have video content yet?