Product Updates | Coolstory

⏱️

Timely

Users crave real-time updates without having to search through endless release notes

👀

Engaging and Visual

Updates should feel like browsing your favorite social feed — not reading a manual

🎯

Concise

Deliver the right amount of detail in a format that's both appealing and easy to digest

👆

Interactive

Encourage feedback, questions, and interactions with your updates

40%

Faster activation

Real-time updates reduce the delay between announcement and usage, getting features into users' hands sooner

Engagement boost

Visually compelling update stories drive more in-app interactions, keeping users actively involved

1.5x

Better comprehension

Concise update narratives help users quickly understand new features, reducing confusion and support queries

25%

More feedback

Interactive elements like polls and CTAs boost user participation and provide valuable feedback

🧩

Multi-Feature Products

Ensure each feature gets the spotlight it deserves as your product grows

🚀

Startups Shipping Fast

Keep early users aligned with rapid iterations and new value being released weekly

📚

Documentation-Heavy Products

Turn release notes into interactive content users actually consume

🎮

Consumer Apps & Games

Share new features, content drops, or system updates in a format users already love

📲

Mobile Apps

Deliver updates directly in-app without relying on app store releases or push notifications

🏢

Marketplaces

Communicate product changes to both supply and demand sides without friction

🧰

Digital Services

Keep clients in the loop on new capabilities, updates, and improvements to your services

🔌

Integration Hubs

Keep users up to date with changes across APIs, add-ons, and third-party tools

You get this…

Instagram-like stories within your web or mobile app

…with this

A few lines of code

<div id="coolstory-container"></div>
<script
    type="module"
    src="https://app.coolstory.me/widget/widget.js"
></script>

Story management

Manage every aspect of your stories in one place, from creation to publishing.

Scheduling

Schedule stories to go live at specific times and set expiration dates for temporary promotions or announcements.

Analytics

Track story views, completion rates, and click-throughs with real-time metrics.

Segmentation

Segment users based on behavior, demographics, or app activity to deliver tailored stories to the right audiences.

Interactions

Add buttons, polls, CTAs, and swipe-ups directly in stories to drive user actions.

AI generation

Use one of our integrations to generate stories from text and speed-up production further.

Multi-format

Seamlessly incorporate images, short videos, and GIFs into stories to diversify content.

Cross-platform

Deploy stories that look and feel consistent on iOS, Android, and web platforms.

desktop_windows

Web

A simple and lightweight JS library built for maximum compatibility.

science

React Native

A robust SDK for cross-platform apps built with React Native

Trial

check 100 views
check 1 story
check 1 widget
check Limited support

Starter

check 100,000 views per month
check Unlimited stories
check 1 widget
check Email support

Pro

check 500,000 views per month
check Unlimited stories
check Unlimited widgets
check Customizable tooltips
check 24/7 Priority support
check Segmentation

Enterprise

check Everything in Pro
check Custom interactions
check Rate limiting
check Data residency options
check Bulk data import/export

Why use short videos for updates? add

Because nobody reads release notes. Vertical videos grab attention, explain what's new in seconds, and feel intuitive — just like the content users already engage with on social platforms.

Where do these videos appear? add

Right inside your app or product interface. Users see them in context — when and where it matters most — without needing to visit external docs or wait for emails.

How is this better than tooltips or banners? add

Tooltips show where something changed. Video updates show why it matters — with visuals, motion, and voice. It's a richer, more human way to communicate change.

Can I personalize updates for different users? add

Yes. You can segment by role, plan, behavior, or product usage — so every user sees updates that are actually relevant to them.

Can I schedule videos in advance? add

Absolutely. You can publish on a schedule, set expiration dates, and plan ahead for phased rollouts or launches.

How do I track performance? add

Coolstory gives you analytics on views, completion rates, and click-throughs — so you can see what resonates and what's getting ignored.

Can I run promotions or discounts in my Stories? add

No. It works for mobile apps, internal tools, service platforms, and any digital product that evolves regularly and needs a better way to keep users informed.

What if I don't have video content yet? add

No problem. You can start with simple screen recordings, voiceovers, or even use Coolstory's AI tools to turn written updates into videos. You don't need a full video team to make it work.

Make your updates
irresistible

Modern updates are…

… and we can help with that

Turn news into an experience

Boost your plans and services

Make every interaction personal

Who's it for