Fintech & Neobanks

🏔️

Complex

KYC, identity checks, and compliance make every signup a multi-step gauntlet.

🚨

Leaky

68% of users abandon before completing onboarding. The worst rate of any industry.

🧊

Cold

Verified users who don't transact within 72 hours rarely ever come back.

📱

Mobile-first

Most users open their app on a phone and expect instant clarity, not walls of text.

-40%

KYC drop-off

Visual walkthroughs reduce confusion at every identity verification step.

+20%

Funded accounts

Guide verified users to their first deposit or transfer with targeted story nudges.

+40%

Day 30 retention

Users who activate in the first 7 days are significantly more likely to stay.

3×

Feature adoption

Surface savings, rewards, and investments to the right users at the right time.

lock

KYC walkthrough

Walk users through identity verification with visual stories. Cut the drop-off that kills 40% of fintech signups.

trending_up 40–50% of users abandon KYC without guidance

payments

First transaction

Show users exactly how to make a first deposit or payment. Move verified accounts to active before the 72-hour churn window closes.

trending_up +20% funded account rate

lightbulb

Feature adoption

Surface savings, rewards, and investments with targeted story campaigns. Cross-sell without cluttering the UI.

trending_up 3× feature adoption vs push alone

🧠

Product

Own activation flows and KYC UX without waiting on an engineering sprint.

📈

Growth

Convert installs into funded accounts. That is where most fintech revenue leaks.

📣

CRM & Lifecycle

Run reactivation, feature nudge, and upsell campaigns with segmented story flows.

🎓

Customer Success

Reduce KYC and product support tickets by answering common questions visually.

You get this…

Instagram-like stories within your web or mobile app

Coolstory widget showing story circles with avatars: Latest news, Highlights, Q&A, Upcoming, Backstage

…with this

A few lines of code

<div id="coolstory-container"></div>
<script
    type="module"
    src="https://app.coolstory.me/widget/widget.js"
></script>

Story management

Manage every aspect of your stories in one place, from creation to publishing.

Scheduling

Schedule stories to go live at specific times and set expiration dates for temporary promotions or announcements.

Analytics

Track story views, completion rates, and click-throughs with real-time metrics.

Segmentation

Segment users based on behavior, demographics, or app activity to deliver tailored stories to the right audiences.

Interactions

Add buttons, polls, CTAs, and swipe-ups directly in stories to drive user actions.

AI generation

Use one of our integrations to generate stories from text and speed-up production further.

Multi-format

Seamlessly incorporate images, short videos, and GIFs into stories to diversify content.

Cross-platform

Deploy stories that look and feel consistent on iOS, Android, and web platforms.

desktop_windows

Web

A simple and lightweight JS library built for maximum compatibility.

science

React Native

A robust SDK for cross-platform apps built with React Native

Trial

check 100 views
check 1 story
check 1 widget
check No tooltips
check Limited support

Starter

check 100,000 views per month
check Unlimited stories
check 1 widget
check No tooltips
check Email support

Pro

check 500,000 views per month
check Unlimited stories
check Unlimited widgets
check Customizable tooltips
check 24/7 Priority support

Enterprise

check Everything in Pro
check Custom interactions
check Rate limiting
check Data residency options
check Bulk data import/export

How Readdle improved their activation by 70% with stories

Why use stories in a fintech or neobank app? add

Fintech has the lowest activation rate of any industry (5%), largely because complex KYC flows and multi-step onboarding confuse users before they experience value. Stories give you a visual, native way to walk users through each step, surface features at the right moment, and keep them engaged without relying on push notifications they will ignore.

Can stories help reduce KYC drop-off? add

Yes, this is one of the highest-impact use cases. Between 40% and 50% of users abandon during KYC because they don't know what documents to prepare, don't understand what the next step is, or lose trust when the process feels opaque. A short story series shown before or during KYC, explaining what to upload, estimated time, and what happens after, significantly reduces that drop-off.

How do I get more users to make their first deposit or transaction? add

Users who complete KYC but don't transact within 72 hours churn at much higher rates. Trigger a story sequence after KYC completion that shows exactly how to fund an account, link a bank, or make a first payment. Adding a time-sensitive incentive inside the story drives urgency without sending another push notification.

Will this work for investment apps, not just banking? add

Absolutely. The same principle applies. Users need to understand the product before they will commit capital. Whether your activation moment is a first investment, first portfolio setup, or first subscription purchase, stories can guide users to it visually. Many customers run separate campaigns for savings, investments, and payments using segmentation to show each user the right story.

Is Coolstory compliant with financial data regulations? add

Coolstory is a content delivery layer. It displays stories inside your app but does not process, store, or transmit any user financial data. Integration is done via a lightweight SDK on your infrastructure, so your existing data handling and compliance controls remain fully in your hands. For specific regulatory questions, we recommend involving your compliance team during the integration review.

Do developers need to be involved every time we publish a story? add

Developers are only needed once for the initial SDK integration. After that, your product, growth, or CRM team can create, schedule, and publish stories from the Coolstory dashboard with no code required. This matters in fintech because compliance and product timelines are tight. You should not need an engineering sprint to update onboarding content.

Can I show different stories to new users versus dormant ones? add

Yes. Coolstory's segmentation lets you target stories by user attributes and lifecycle stage. New users see a KYC walkthrough, recently verified users see a "fund your account" nudge, and 30-day-dormant users see a re-engagement campaign. Each segment gets a relevant, timely story instead of a one-size-fits-all message.

How do I measure whether stories are improving my funded account rate? add

Coolstory gives you view counts, completion rates, and click-throughs for each story. Pair that with your own funnel analytics to compare funded account rates for story viewers versus those who did not see one. Most customers run an A/B test in the first 30 days and see measurable improvement in activation within the first campaign cycle.

Turn signups into funded accounts with stories

Modern fintech onboarding is…

… and we can help with that