Real Estate | Coolstory

🏚️

High-churn

76% of agents don't use all the tools in their platform. Setup friction kills adoption fast.

🔑

Activation-blocked

Most agents sign up, poke around, and stall. First listing never gets published.

📊

Feature-blind

CRM, analytics, and automated follow-ups go untouched for months after launch.

🏃

Platform-hopping

Agents juggle seven or more tools. New platforms must prove value inside 30 days.

+40%

First listing rate

Visual walkthroughs remove setup friction and guide agents to their first publish.

3×

Feature adoption

Surface CRM tools and analytics at the right moment — not buried in a help doc.

+30%

30-day retention

Agents who complete setup in week one stay three times longer on the platform.

2×

Re-engagement

Stories reactivate dormant agents during slow seasons with targeted nudges.

real_estate_agent

Agent activation

Walk new agents through their first listing step by step. One visual nudge turns a signup into an active user.

trending_up +40% first listing rate

lightbulb

Feature discovery

Surface CRM tools, market analytics, and automated follow-ups at the right moment. Agents adopt what they can see.

trending_up 3× feature adoption

notifications

Market updates

Share platform changes, compliance news, and market data natively. Keep agents informed without email threads.

trending_up 2× update read rate

🧠

Product

Own agent onboarding flows and activation UX without waiting on engineering sprints.

🤝

Customer Success

Drive platform adoption at scale and cut the volume of onboarding support tickets.

📢

Marketing

Promote new features and seasonal campaigns natively inside the platform.

🏢

Operations

Train agents on compliance updates and platform changes — fast, visual, trackable.

You get this…

Instagram-like stories within your web or mobile app

Coolstory widget showing story circles with avatars: Latest news, Highlights, Q&A, Upcoming, Backstage

…with this

A few lines of code

<div id="coolstory-container"></div>
<script
    type="module"
    src="https://app.coolstory.me/widget/widget.js"
></script>

Story management

Manage every aspect of your stories in one place, from creation to publishing.

Scheduling

Schedule stories to go live at specific times and set expiration dates for temporary promotions or announcements.

Analytics

Track story views, completion rates, and click-throughs with real-time metrics.

Segmentation

Segment users based on behavior, demographics, or app activity to deliver tailored stories to the right audiences.

Interactions

Add buttons, polls, CTAs, and swipe-ups directly in stories to drive user actions.

AI generation

Use one of our integrations to generate stories from text and speed-up production further.

Multi-format

Seamlessly incorporate images, short videos, and GIFs into stories to diversify content.

Cross-platform

Deploy stories that look and feel consistent on iOS, Android, and web platforms.

desktop_windows

Web

A simple and lightweight JS library built for maximum compatibility.

science

React Native

A robust SDK for cross-platform apps built with React Native

Trial

check 100 views
check 1 story
check 1 widget
check Limited support

Starter

check 100,000 views per month
check Unlimited stories
check 1 widget
check Email support

Pro

check 500,000 views per month
check Unlimited stories
check Unlimited widgets
check Customizable tooltips
check 24/7 Priority support
check Segmentation

Enterprise

check Everything in Pro
check Custom interactions
check Rate limiting
check Data residency options
check Bulk data import/export

How Readdle improved their activation by 70% with stories

Why use stories in a real estate platform? add

Because help docs, onboarding emails, and tooltip tours are ignored. Stories give you a visual, native way to walk agents through their first listing, surface CRM tools, and share compliance updates — without interrupting their workflow or relying on channels they have already tuned out.

How do stories help with agent activation? add

Most platforms lose agents in the first two weeks because setup feels too complex. A story that walks an agent through their first listing — step by step, in under two minutes — removes the friction that turns signups into churned users. Agents who publish their first listing within Day 7 stay significantly longer on the platform.

Can I target different stories to new versus active agents? add

Yes. Coolstory's segmentation lets you target by user attributes and behavior. New agents see an activation walkthrough. Active agents see a feature discovery story. Dormant agents see a reactivation prompt. Each group sees what is relevant to them.

Do I need developers involved every time I publish a story? add

Developers are only needed once for the SDK integration. After that, your product, customer success, or operations team can create, schedule, and publish stories from the Coolstory dashboard with no code required.

Will this work on both our web platform and mobile app? add

Yes. Coolstory has SDKs for iOS, Android, React Native, and Web. Stories render consistently across all platforms with the same interaction model, so your agents see the same experience whether they are on desktop or their phone.

Can I use stories for compliance training and regulatory updates? add

Yes. Many customers use stories for time-sensitive compliance updates that must reach agents quickly. You can target by license type, market, or activity level — and track who watched and completed each story. It is faster to produce and easier to consume than a PDF or email blast.

How do I measure whether stories are improving my activation metrics? add

Coolstory gives you view counts, completion rates, and click-throughs for each story. Pair that with your own funnel data to compare first-listing rates for agents who saw a story versus those who did not. Most customers see measurable improvement within the first 30 days.

What content works best for real estate platform stories? add

Short screen recordings work well for onboarding flows — showing the exact steps to create a listing or set up a CRM pipeline. Voiceover walkthroughs work for more complex features like market analytics. Quick slides work for compliance updates or market news. Coolstory's AI tools can also turn a written guide into a short video if you want to move fast.

Drive more agent listings with stories

Modern real estate onboarding is…

… and we can help with that