bolt 5 minutes to integrate

Drive more first bookings with stories

Coolstory helps travel apps guide users from install to their first booking and keep them coming back

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Modern travel onboarding is…

🧳

High-abandonment

87% of users who start a booking never complete it. The drop-off window opens right at install.

🔍

Feature-blind

Price alerts, flexible date search, and loyalty rewards sit unused. Most users never find them.

✈️

Loyalty-leaking

Most loyalty members don't know how to earn or redeem points. They churn before they ever cash in.

📱

Mobile-first

40% of travel bookings start on mobile. Native experience expectations are higher than ever.

… and we can help with that

+40%

First booking rate

Visual walkthroughs remove friction in the booking funnel. Users who see a story complete their first booking.

Loyalty enrollment

Stories that explain rewards mechanics drive twice as many users to activate their loyalty account.

+33%

Price alert adoption

A 30-second story showing users how to set a price alert keeps them coming back between trips.

Feature adoption

Surface advanced search tools and deal finders at the right moment, not buried in settings.

Stories built for travel apps

Three jobs-to-be-done where in-app stories move the metrics that matter.

flight_takeoff

First booking

Walk users through their first booking with a visual story. One clear step at a time turns browsers into bookers.

trending_up +40% first booking completion
sell

Deal discovery

Surface price alerts and loyalty deals at the right moment. Keep users engaged between trips.

trending_up +33% price alert adoption
loyalty

Loyalty activation

Show users how to earn and redeem points with a short story. Turn passive members into active bookers.

trending_up 2× loyalty program enrollment

Who's it for

🧭

Product

Own the booking funnel and first-booking UX without waiting on an engineering sprint.

📈

Growth

Move the activation metric from install to first booking. That is where retention starts.

🏆

Loyalty

Drive points enrollment and redemption with segmented story campaigns for each member tier.

💰

Revenue

Promote seat upgrades, travel insurance, and ancillary offers natively inside the booking flow.

How it works

You get this…

Instagram-like stories within your web or mobile app

Coolstory widget showing story circles with avatars: Latest news, Highlights, Q&A, Upcoming, Backstage

…with this

A few lines of code

<div id="coolstory-container"></div>
<script
    type="module"
    src="https://app.coolstory.me/widget/widget.js"
></script>

Core features

Story management dashboard

Story management

Manage every aspect of your stories in one place, from creation to publishing.

Scheduling calendar UI

Scheduling

Schedule stories to go live at specific times and set expiration dates for temporary promotions or announcements.

Analytics chart showing story views per month

Analytics

Track story views, completion rates, and click-throughs with real-time metrics.

Segmentation UI with audience attributes

Segmentation

Segment users based on behavior, demographics, or app activity to deliver tailored stories to the right audiences.

Interactions

Add buttons, polls, CTAs, and swipe-ups directly in stories to drive user actions.

AI generation

Use one of our integrations to generate stories from text and speed-up production further.

Multi-format

Seamlessly incorporate images, short videos, and GIFs into stories to diversify content.

Cross-platform

Deploy stories that look and feel consistent on iOS, Android, and web platforms.

Seamless integration
with your app

A collection of robust and intuitive SDKs built for integration in a matter of minutes

desktop_windows

Web

A simple and lightweight JS library built for maximum compatibility.

science

React Native

A robust SDK for cross-platform apps built with React Native

Pricing

Flexible options for both minimal or extensive use

Trial

  • check 100 views
  • check 1 story
  • check 1 widget
  • check Limited support
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Starter

  • check 100,000 views per month
  • check Unlimited stories
  • check 1 widget
  • check Email support
Contact Us

Pro

  • check 500,000 views per month
  • check Unlimited stories
  • check Unlimited widgets
  • check Customizable tooltips
  • check 24/7 Priority support
  • check Segmentation
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Enterprise

  • check Everything in Pro
  • check Custom interactions
  • check Rate limiting
  • check Data residency options
  • check Bulk data import/export
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Featured article

How Readdle improved their activation by 70% with stories — phone showing Readdle app alongside Readdle logo

How Readdle improved their activation by 70% with stories

Frequently asked questions

Why use stories in a travel app? add
Push notifications, emails, and tooltips are easy to ignore. Stories give you a visual, native format to guide users through their first booking, surface deals at the right moment, and educate them on loyalty features — without cluttering the app or relying on channels your users have already tuned out.
How do stories help reduce booking abandonment? add
Most booking abandonment happens because users get lost in the search flow, don't trust the process, or can't figure out how to apply a promo code or loyalty points. A well-timed story right after signup walks users through their first booking step by step. Most customers see measurable improvement in first-booking rate within the first 30 days.
Can I use stories to promote loyalty programs? add
Yes. Many customers use segmented stories to explain how to earn points to new members, celebrate a user's first points redemption, and promote tier upgrades to users approaching a threshold. You target by loyalty status and behavior, not by channel.
Do I need developers involved every time I publish a story? add
Developers are only needed once for the initial SDK integration. After that, your product, growth, or loyalty team can create, schedule, and publish stories from the Coolstory dashboard with no code required.
Will this work on both iOS and Android? add
Yes. Coolstory has native SDKs for iOS, Android, React Native, and Web. Stories render consistently across all platforms with the same interaction model.
Can I show different stories to different types of travelers? add
Yes. Coolstory's segmentation lets you target by user attributes and behavior. New users see a first-booking walkthrough. Loyalty members see a points redemption guide. Lapsed users see a re-engagement story with a deal. Each segment sees what is relevant to them.
How do I measure whether stories are improving my booking conversion? add
Coolstory gives you view counts, completion rates, and click-throughs for each story. Pair that with your own funnel data to compare first-booking rates for users who saw a story versus those who did not. The signal is usually clear within the first 30 days.
What content format works best for travel stories? add
Short screen recordings of the booking flow, destination highlight clips, and voiceover walkthroughs of loyalty features all perform well. You do not need a full video production setup. Coolstory also has AI tools that can turn a written guide into a short video if you want to move fast.

Stop watching bookers abandon at checkout

Add a story and watch more users complete their first booking.

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