Gaming Apps | Coolstory

🎮

High-churn

70% of mobile players stop playing before Day 7. The dropout window is brutal.

⚡

Tutorial-blocked

Less than 30% of players finish the tutorial. Most install and quit before match one.

🎯

Event-dependent

Players who miss the first live event rarely return for the next one. Timing is everything.

📱

Mobile-first

70% of all game sessions happen on mobile. Expectations for a native experience are sky-high.

+40%

First session rate

Visual walkthroughs remove confusion and push players to finish their first match.

2×

Day 7 retention

Players who complete a session are twice as likely to return the following week.

+35%

Event participation

Stories that surface live events at the right moment drive clicks before the timer runs out.

3×

New content adoption

Surface new modes, heroes, and bundles at the moment players are most receptive.

sports_esports

First session

Walk new players through their first match with a guided story. One clear nudge turns an install into a real game.

trending_up +40% first session completion

emoji_events

Live events

Surface time-limited events before the window closes. Players who see the alert early convert at 3×.

trending_up 3× event participation

new_releases

Content drops

Announce new heroes, maps, and seasons the moment they go live. No player should miss a major launch.

trending_up +35% new content adoption

🕹️

Product

Own onboarding flows and tutorial UX without waiting on an engineering sprint.

📡

LiveOps

Run event campaigns and daily mission alerts with segmented story flows.

📈

Growth

Move the activation metric from install to first session. That is where retention starts.

📢

Marketing

Promote new seasons, events, and bundles natively inside the game.

You get this…

Instagram-like stories within your web or mobile app

Coolstory widget showing story circles with avatars: Latest news, Highlights, Q&A, Upcoming, Backstage

…with this

A few lines of code

<div id="coolstory-container"></div>
<script
    type="module"
    src="https://app.coolstory.me/widget/widget.js"
></script>

Story management

Manage every aspect of your stories in one place, from creation to publishing.

Scheduling

Schedule stories to go live at specific times and set expiration dates for temporary promotions or announcements.

Analytics

Track story views, completion rates, and click-throughs with real-time metrics.

Segmentation

Segment users based on behavior, demographics, or app activity to deliver tailored stories to the right audiences.

Interactions

Add buttons, polls, CTAs, and swipe-ups directly in stories to drive user actions.

AI generation

Use one of our integrations to generate stories from text and speed-up production further.

Multi-format

Seamlessly incorporate images, short videos, and GIFs into stories to diversify content.

Cross-platform

Deploy stories that look and feel consistent on iOS, Android, and web platforms.

desktop_windows

Web

A simple and lightweight JS library built for maximum compatibility.

science

React Native

A robust SDK for cross-platform apps built with React Native

Trial

check 100 views
check 1 story
check 1 widget
check Limited support

Starter

check 100,000 views per month
check Unlimited stories
check 1 widget
check Email support

Pro

check 500,000 views per month
check Unlimited stories
check Unlimited widgets
check Customizable tooltips
check 24/7 Priority support
check Segmentation

Enterprise

check Everything in Pro
check Custom interactions
check Rate limiting
check Data residency options
check Bulk data import/export

How Readdle improved their activation by 70% with stories

Why use stories in a gaming app? add

Push notifications, patch notes, and email updates are easy to ignore. Stories give you a visual, native format to guide players through their first match, alert them to live events, and drive re-engagement. No UI clutter. No relying on channels players have already tuned out.

How do stories help with Day-7 retention? add

Most mobile game churn happens in the first week because players install, get confused by the tutorial, and never build momentum. A well-timed story after install walks players to their first win. A follow-up story on Day 3 pulls them into their first live event. Both are moments when churn is most preventable.

Can I use stories to run live event campaigns? add

Yes. Many customers use segmented stories to surface active events to players who are engaged, and reactivation stories to players who have not opened the game in five or more days. You target by behavior, not by broadcast.

Do I need developers involved every time I publish a story? add

Developers are only needed once for the initial SDK integration. After that, your product, LiveOps, or marketing team can create, schedule, and publish stories from the Coolstory dashboard with no code required.

Will this work on both iOS and Android? add

Yes. Coolstory has native SDKs for iOS, Android, React Native, and Web. Stories render consistently across all platforms with the same interaction model.

Can I show different stories to different player segments? add

Yes. Coolstory's segmentation lets you target by player attributes and activity. New players see a first-match walkthrough. High-level players see a season pass upsell. Dormant players see a reactivation story. Each group sees what is relevant to them.

How do I measure whether stories are improving my activation rate? add

Coolstory gives you view counts, completion rates, and click-throughs for each story. Pair that with your own funnel data to compare first-session rates for players who saw a story versus those who did not. Most customers see measurable improvement within the first 30 days.

What content format works best for gaming stories? add

Short gameplay clips, event trailers, and screen recordings of key in-game actions all work well. You do not need a full video production setup. Coolstory also has AI tools that can turn a written walkthrough into a short video if you need to move fast.

Drive more first wins with stories

Modern gaming onboarding is…

… and we can help with that