Food Delivery Apps

🍕

High-dropout

60%+ of installs never lead to a first order. The checkout moment is brutal.

📱

Feature-blind

Dietary filters, group ordering, and loyalty rewards go undiscovered. The app feels complex.

🏷️

Promo-wasted

Most promo codes expire unused. Users never see them inside the app.

🔄

One-and-done

Half of first-time customers never reorder. The habit never forms.

+30%

First order rate

Visual onboarding removes hesitation and moves users straight to checkout.

2×

Reorder rate

Users who get a guided first experience come back for their second and third meal.

+25%

Promo redemption

Surface active offers at the right moment, inside the app. No inbox required.

3×

Feature adoption

Group orders, scheduled delivery, dietary filters — users actually find and use them.

restaurant

First delivery

Walk new users through checkout with a story. One clear nudge converts browsers into buyers.

trending_up +30% first order rate

local_offer

Promo discovery

Surface active offers and loyalty rewards inside the app. Users who see a promo are twice as likely to order.

trending_up 2× promo redemption

lightbulb

Feature spotlight

Show group ordering, dietary filters, and scheduled delivery. Discovery drives repeat orders.

trending_up 3× feature adoption

🧠

Product

Own onboarding flows and checkout UX without waiting on engineering sprints.

📈

Growth

Move the metric from install to first order. That is where LTV starts.

🎯

CRM

Reactivate lapsed customers and build reorder habit with segmented story flows.

📢

Marketing

Promote new cuisines, restaurants, and offers natively inside the app.

You get this…

Instagram-like stories within your web or mobile app

Coolstory widget showing story circles with avatars: Latest news, Highlights, Q&A, Upcoming, Backstage

…with this

A few lines of code

<div id="coolstory-container"></div>
<script
    type="module"
    src="https://app.coolstory.me/widget/widget.js"
></script>

Story management

Manage every aspect of your stories in one place, from creation to publishing.

Scheduling

Schedule stories to go live at specific times and set expiration dates for temporary promotions or announcements.

Analytics

Track story views, completion rates, and click-throughs with real-time metrics.

Segmentation

Segment users based on behavior, demographics, or app activity to deliver tailored stories to the right audiences.

Interactions

Add buttons, polls, CTAs, and swipe-ups directly in stories to drive user actions.

AI generation

Use one of our integrations to generate stories from text and speed-up production further.

Multi-format

Seamlessly incorporate images, short videos, and GIFs into stories to diversify content.

Cross-platform

Deploy stories that look and feel consistent on iOS, Android, and web platforms.

desktop_windows

Web

A simple and lightweight JS library built for maximum compatibility.

science

React Native

A robust SDK for cross-platform apps built with React Native

Trial

check 100 views
check 1 story
check 1 widget
check Limited support

Starter

check 100,000 views per month
check Unlimited stories
check 1 widget
check Email support

Pro

check 500,000 views per month
check Unlimited stories
check Unlimited widgets
check Customizable tooltips
check 24/7 Priority support
check Segmentation

Enterprise

check Everything in Pro
check Custom interactions
check Rate limiting
check Data residency options
check Bulk data import/export

How Readdle improved their activation by 70% with stories

Why use stories in a food delivery app? add

Because push notifications, banners, and email reminders are easy to ignore. Stories give you a visual, native format to guide users to their first order, surface active promos, and keep them engaged — without cluttering the app or relying on channels users have already tuned out.

How do stories help with first-order conversion? add

Most new users install a food delivery app, browse once, and never order. A well-timed story after install walks users through the checkout flow, explains delivery options, and shows what restaurants are available nearby. Removing that confusion is what converts browsers into buyers.

Can I use stories to surface promo codes and offers? add

Yes. Many customers use stories to announce first-order discounts, loyalty point promotions, and limited-time restaurant deals — right inside the app, at the moment users are most likely to act. Promo redemption rates are significantly higher than email or push.

Do I need developers involved every time I publish a story? add

Developers are only needed once for the initial SDK integration. After that, your product, growth, or CRM team can create, schedule, and publish stories from the Coolstory dashboard with no code required.

Will this work on both iOS and Android? add

Yes. Coolstory has native SDKs for iOS, Android, React Native, and Web. Stories render consistently across all platforms with the same interaction model.

Can I show different stories to new vs. returning users? add

Yes. Coolstory's segmentation lets you target by user attributes and activity. New users see a first-order walkthrough. Active users see a loyalty points upsell. Lapsed users see a reactivation offer. Each group sees what is relevant to them.

How do I measure whether stories improve my first-order rate? add

Coolstory gives you view counts, completion rates, and click-throughs for each story. Pair that with your own funnel data to compare first-order rates for users who saw a story versus those who did not. Most customers see measurable improvement within the first 30 days.

What kind of content works best for food delivery stories? add

Short checkout walkthroughs, restaurant spotlights, and promo announcements all perform well. You do not need a full video production setup — screen recordings and simple graphics work. Coolstory also has AI tools that can turn a written update into a short video if you want to move fast.

Drive more first orders with stories

Modern food delivery onboarding is…

… and we can help with that