bolt 5 minutes to integrate

Turn installs into active patients with stories

Coolstory helps telehealth apps guide patients from download to first appointment, across the full activation journey

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Modern telehealth onboarding is…

🚧

Fragmented

Insurance checks, consent forms, and provider selection hit patients all at once.

📉

Leaky

Up to 50% of patients abandon before booking their first appointment.

⏱️

Time-sensitive

Patients who don't book within 48 hours of signup rarely come back.

📱

Mobile-first

Over 70% of telehealth sessions happen on a phone. Users expect instant clarity.

… and we can help with that

-40%

Setup drop-off

Visual walkthroughs reduce confusion at every step of the patient setup flow.

+25%

First appointments

Guide verified patients to booking before the 48-hour churn window closes.

+35%

Day 30 retention

Patients who book early are far more likely to continue care long-term.

Care plan adoption

Surface refills, follow-ups, and new visit types to the right patients at the right time.

Stories built for telehealth

Three jobs-to-be-done where in-app stories move the metrics that matter.

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Patient onboarding

Walk new patients through account setup and insurance verification. Get them booked before the 48-hour churn window closes.

trending_up Up to 50% of patients abandon before their first booking
medication

Care plan education

Show treatment steps and medication schedules in visual story format. Cut confusion and reduce missed follow-ups.

trending_up Visual education improves adherence by up to 40%
add_circle

Feature discovery

Surface new visit types, prescription refills, and specialist access at the right moment. Cross-sell without cluttering the interface.

trending_up 3× more feature engagement vs in-app banners

Who's it for

🧠

Product

Own the patient activation flow and first-booking UX without waiting on an engineering sprint.

📈

Growth

Convert installs into booked appointments. That is where most telehealth revenue leaks.

🏥

Clinical Ops

Drive care plan adherence and follow-up rates with visual patient education at scale.

🎓

Patient Success

Reduce support volume by answering common setup and care questions visually.

How it works

You get this…

Instagram-like stories within your web or mobile app

Coolstory widget showing story circles with avatars: Latest news, Highlights, Q&A, Upcoming, Backstage

…with this

A few lines of code

<div id="coolstory-container"></div>
<script
    type="module"
    src="https://app.coolstory.me/widget/widget.js"
></script>

Core features

Story management dashboard

Story management

Manage every aspect of your stories in one place, from creation to publishing.

Scheduling calendar UI

Scheduling

Schedule stories to go live at specific times and set expiration dates for temporary promotions or announcements.

Analytics chart

Analytics

Track story views, completion rates, and click-throughs with real-time metrics.

Segmentation UI

Segmentation

Segment users based on behavior, demographics, or app activity to deliver tailored stories to the right audiences.

Interactions

Add buttons, polls, CTAs, and swipe-ups directly in stories to drive user actions.

AI generation

Use one of our integrations to generate stories from text and speed-up production further.

Multi-format

Seamlessly incorporate images, short videos, and GIFs into stories to diversify content.

Cross-platform

Deploy stories that look and feel consistent on iOS, Android, and web platforms.

Seamless integration
with your app

A collection of robust and intuitive SDKs built for integration in a matter of minutes

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Web

A simple and lightweight JS library built for maximum compatibility.

science

React Native

A robust SDK for cross-platform apps built with React Native

Pricing

Flexible options for both minimal or extensive use

Trial

  • check 100 views
  • check 1 story
  • check 1 widget
  • check Limited support
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Starter

  • check 100,000 views per month
  • check Unlimited stories
  • check 1 widget
  • check Email support
Contact Us

Pro

  • check 500,000 views per month
  • check Unlimited stories
  • check Unlimited widgets
  • check Customizable tooltips
  • check 24/7 Priority support
  • check Segmentation
Contact Us

Enterprise

  • check Everything in Pro
  • check Custom interactions
  • check Rate limiting
  • check Data residency options
  • check Bulk data import/export
Contact Us

Featured article

How Readdle improved their activation by 70% with stories — phone showing Readdle app alongside Readdle logo

How Readdle improved their activation by 70% with stories

Frequently asked questions

Why use stories in a telehealth app? add
Telehealth apps have some of the highest onboarding drop-off rates of any consumer health category. Patients hit insurance verification, consent forms, and provider selection before they experience any value. Stories give you a native, visual way to guide patients through each step and show them what care actually looks like inside your app — without cluttering the interface with modals and tooltips.
Can stories help reduce patient onboarding drop-off? add
Yes. Between 40 and 50 percent of patients abandon before completing setup because the process feels opaque and the steps aren't clear. A short story series shown before or during setup — explaining what to expect, how long it takes, and what the first visit looks like — measurably reduces that drop-off. Most customers see results within the first campaign cycle.
How do I get more patients to book their first appointment? add
Patients who complete setup but don't book within 48 hours rarely return. Trigger a story sequence after account creation that shows exactly how to find a provider and schedule a first visit. Adding a time-limited first-visit offer inside the story drives urgency without sending another push notification they will ignore.
Does Coolstory handle HIPAA requirements? add
Coolstory is a content delivery layer. It displays stories inside your app but does not process, store, or transmit any protected health information. Integration is done via a lightweight SDK on your infrastructure, so your existing HIPAA controls remain fully in your hands. For specific compliance questions, involve your privacy officer during the integration review.
Do developers need to be involved every time we update patient education content? add
Developers are only needed once for the initial SDK integration. After that, your product, clinical ops, or patient success team can create, schedule, and publish stories from the Coolstory dashboard with no code required. This matters when patient education content needs to change quickly around new care protocols or app updates.
Can I show different stories to new patients versus established ones? add
Yes. Coolstory's segmentation lets you target stories by user attributes and lifecycle stage. New patients see a setup walkthrough. Verified patients who haven't booked yet see a first-appointment nudge. Established patients see care plan reminders or new feature announcements. Each segment gets the right story at the right time instead of a one-size-fits-all message.
Will this work for mental health or chronic care apps, not just urgent care? add
Absolutely. The activation moment varies by care type but the problem is the same. Whether your key action is a first therapy session, a first chronic care check-in, or a first prescription request, stories can guide patients to it visually. Many customers run separate campaigns per care category using segmentation to show each patient the relevant story.
How do I measure whether stories are improving my booking rate? add
Coolstory gives you view counts, completion rates, and click-throughs for each story. Pair that with your own funnel analytics to compare booking rates for story viewers versus those who didn't see one. Most customers run an A/B test in the first 30 days and see measurable improvement in activation within the first campaign cycle.

Turn installs into active patients

Add a story and watch more patients activate.

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