bolt 5 minutes to integrate

Drive more bets
with stories

Coolstory helps sportsbooks guide, convert, and engage users—across their entire journey

Get started

Modern betting is…

🎯

Conversion-Driven

Users land. You show value. They sign up.

💸

Action-Oriented

From signup → deposit → first bet without friction.

🧭

Guided

Explain everything visually: bonuses, bets, and more.

📣

Engaging

Deliver fresh content daily to keep players coming back.

… and we can help with that

18%

More signups

Show off what your platform offers—before users commit.

+23%

FTD conversion

Reduce confusion with simple step-by-step walkthroughs.

+19%

More first bets

Remove hesitation with motivating story nudges.

2x

Cross sell

Promote casino, live games, or boosts—all from one format.

Show the experience
Sportsbooks

Show the experience

Highlight the platform, odds, bonuses, or match previews before signup. Build trust and curiosity early.

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Guide key actions
Sportsbooks

Guide key actions

Walk users through deposits, how-to-bet flows, and new market types — visually, not text-heavy.

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Promote everything
Sportsbooks

Promote everything

Cross-sell casino, fantasy, and promos with targeted stories based on user behavior and interest.

Learn More arrow_forward

Who's it for

🧠

Product

Ship onboarding and feature education without touching core flows.

📢

Marketing

Promote offers and campaigns natively, not through banners or emails.

🎯

CRM

Reactivate users and guide behavior with segmented story flows.

🧑‍🏫

Support

Reduce ticket volume by answering common questions visually.

How it works

You get this…

Instagram-like stories within your web or mobile app

Stories widget preview

…with this

A few lines of code

<div id="coolstory-container"></div>
<script
    type="module"
    src="https://app.coolstory.me/widget/widget.js"
></script>

Core features

Story management dashboard

Story management

Manage every aspect of your stories in one place, from creation to publishing.

Scheduling calendar UI

Scheduling

Schedule stories to go live at specific times and set expiration dates for temporary promotions or announcements.

Analytics chart

Analytics

Track story views, completion rates, and click-throughs with real-time metrics.

Segmentation UI

Segmentation

Segment users based on behavior, demographics, or app activity to deliver tailored stories to the right audiences.

Interactions

Add buttons, polls, CTAs, and swipe-ups directly in stories to drive user actions.

AI generation

Use one of our integrations to generate stories from text and speed-up production further.

Multi-format

Seamlessly incorporate images, short videos, and GIFs into stories to diversify content.

Cross-platform

Deploy stories that look and feel consistent on iOS, Android, and web platforms.

Seamless integration
with your app

A collection of robust and intuitive SDKs built for integration in a matter of minutes

desktop_windows

Web

A simple and lightweight JS library built for maximum compatibility.

science

React Native

A robust SDK for cross-platform apps built with React Native

phone_iphone

iOS

A tailor-made Swift library for native apps of the whole Apple ecosystem

android

Android

Kotlin + Java packages to cover all bases, whatever you're building

Pricing

Flexible options for both minimal or extensive use

Free

$0

  • check 1,000 views per month
  • check 3 stories
  • check 1 widget
  • check Coolstory branding
  • check Community support
Get Started

Starter

$99/mo

  • check 100,000 views per month
  • check Unlimited stories
  • check 1 widget
  • check Whitelabel
  • check Email support
Get Started

Pro

$499/mo

  • check 1,000,000 views per month
  • check Unlimited stories
  • check Unlimited widgets
  • check Whitelabel
  • check 24/7 Priority support
Get Started

Enterprise

Contact us

  • check Unlimited views
  • check Unlimited stories
  • check Unlimited widgets
  • check Whitelabel
  • check 24/7 Priority support
Contact us

Featured article

How Readdle improved their activation by 70% with stories

How Readdle improved their activation by 70% with stories

Frequently asked questions

Why use stories in a sportsbook? add
Because banners, modals, and tooltips don't cut it anymore. Stories give you a flexible, native way to guide users, promote content, and increase engagement—without cluttering the interface.
Can I use stories to boost signups or deposits? add
Yes. Many customers use homepage stories to show off platform features before signup, and onboarding stories to guide users through deposit steps and bonus activation.
Do I need developers to run the campaigns? add
Only once—for integration. After that, product, CRM, or marketing teams can create, schedule, and publish stories on their own.
Will this work on both sportsbook and casino products? add
Definitely. Many customers run parallel campaigns for sportsbook and casino, using stories to cross-promote and guide users across product lines.
Can I schedule videos in advance? add
Absolutely. You can publish on a schedule, set expiration dates, and plan ahead for phased rollouts or launches.
How do I track performance? add
Coolstory gives you analytics on views, completion rates, and click-throughs — so you can see what resonates and what's getting ignored.
Can I run promotions or discounts in my Stories? add
No. It works for mobile apps, internal tools, service platforms, and any digital product that evolves regularly and needs a better way to keep users informed.
What if I don't have video content yet? add
No problem. You can start with simple screen recordings, voiceovers, or even use Coolstory's AI tools to turn written updates into videos. You don't need a full video team to make it work.

Turn traffic into bettors, not bouncers

Upload and publish a story — that's all it takes.

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