Crypto Apps | Coolstory

📉

High drop-off

50–70% of users abandon during KYC. The verification window is where growth dies.

🔐

KYC-blocked

Seed phrases, wallet setup, and identity checks lose users before they ever place a trade.

🤯

Complexity-driven

60% of new users are paralyzed by crypto concepts. Most sign up and stall indefinitely.

📱

Mobile-first

Mobile users trade 3× more than web-only users. Expectations for a native experience are sky-high.

+40%

First trade rate

Visual walkthroughs remove hesitation and guide users straight to their first buy.

+35%

KYC completion

Step-by-step story guides cut abandonment through every stage of verification.

2×

Day 30 retention

Users who complete their first trade are twice as likely to still be active a month later.

3×

Feature adoption

Surface staking, DeFi, and copy trading at the right moment instead of hoping users find it.

how_to_reg

First trade activation

Walk new users through KYC, funding, and their first buy in a visual story. Remove the paralysis before it starts.

trending_up +40% first trade completion

campaign

Market events

Announce new listings, token launches, and limited-time offers right in the app. Strike when user intent is highest.

trending_up 3× higher promo CTR

candlestick_chart

Feature discovery

Surface staking, copy trading, and DeFi tools at the right moment. Convert casual users into power traders.

trending_up +35% feature adoption

🧠

Product

Own the onboarding funnel and first-trade UX without waiting on an engineering sprint.

📈

Growth

Move the activation metric from sign-up to first trade. That is where retention starts.

🔔

CRM

Re-engage dormant accounts with targeted stories before they churn for good.

📢

Marketing

Launch new coins, promote bonuses, and run trading events natively inside the app.

You get this…

Instagram-like stories within your web or mobile app

Coolstory widget showing story circles with avatars: Latest news, Highlights, Q&A, Upcoming, Backstage

…with this

A few lines of code

<div id="coolstory-container"></div>
<script
    type="module"
    src="https://app.coolstory.me/widget/widget.js"
></script>

Story management

Manage every aspect of your stories in one place, from creation to publishing.

Scheduling

Schedule stories to go live at specific times and set expiration dates for temporary promotions or announcements.

Analytics

Track story views, completion rates, and click-throughs with real-time metrics.

Segmentation

Segment users based on behavior, demographics, or app activity to deliver tailored stories to the right audiences.

Interactions

Add buttons, polls, CTAs, and swipe-ups directly in stories to drive user actions.

AI generation

Use one of our integrations to generate stories from text and speed-up production further.

Multi-format

Seamlessly incorporate images, short videos, and GIFs into stories to diversify content.

Cross-platform

Deploy stories that look and feel consistent on iOS, Android, and web platforms.

desktop_windows

Web

A simple and lightweight JS library built for maximum compatibility.

science

React Native

A robust SDK for cross-platform apps built with React Native

Trial

check 100 views
check 1 story
check 1 widget
check Limited support

Starter

check 100,000 views per month
check Unlimited stories
check 1 widget
check Email support

Pro

check 500,000 views per month
check Unlimited stories
check Unlimited widgets
check Customizable tooltips
check 24/7 Priority support
check Segmentation

Enterprise

check Everything in Pro
check Custom interactions
check Rate limiting
check Data residency options
check Bulk data import/export

How Readdle improved their activation by 70% with stories

Why use stories in a crypto app? add

Push notifications and email drip sequences are easy to ignore. Stories give you a visual, native format to walk users through KYC, explain concepts like gas fees and order types, and guide them to their first trade — without pulling them out of the app or adding friction to an already complex flow.

How do stories help with KYC drop-off? add

Most crypto apps lose 50–70% of users during identity verification. A well-timed story that explains what KYC requires, why it is necessary, and what comes next removes the uncertainty that causes abandonment. Users who understand the process are far more likely to complete it.

Can I use stories to explain complex concepts like wallets or order types? add

Yes. Short visual stories are one of the most effective formats for explaining unfamiliar concepts in under 60 seconds. You can create a story that explains a market order versus a limit order, how a crypto wallet works, or what staking means — and surface it at exactly the moment a user needs it.

Do I need developers involved every time I publish a story? add

Developers are only needed once for the initial SDK integration. After that, your product, growth, or CRM team can create, schedule, and publish stories from the Coolstory dashboard with no code required. Time-sensitive market events can be published in minutes.

Will this work on both iOS and Android? add

Yes. Coolstory has native SDKs for iOS, Android, React Native, and Web. Stories render consistently across all platforms with the same interaction model, which matters when your users split their trading activity between mobile and desktop.

Can I show different stories to different types of users? add

Yes. Coolstory's segmentation lets you target by user attributes and activity. New users see a KYC walkthrough. Users who passed verification but have not traded see a first-buy guide. Active traders see a story about staking rewards or a new coin listing. Each group sees what is relevant to them.

Can I use stories for time-sensitive market events and promotions? add

Yes. New coin listings, trading competitions, referral bonuses, and market opportunities all benefit from in-app stories. You can create and publish a story in minutes, target it to relevant user segments, and pull it once the event ends. No developer involvement required after the initial integration.

How do I measure whether stories are improving my activation rate? add

Coolstory gives you view counts, completion rates, and click-throughs for each story. Pair that with your funnel data to compare KYC completion and first-trade rates for users who saw a story versus those who did not. Most customers see measurable improvement within the first 30 days.

Drive more first trades with stories

Modern crypto onboarding is…

… and we can help with that